The Viral 'Black Gold' Crispy Pork: A Culinary Curiosity Taking Over Social Media
In the fast-paced world of social media, where trends come and go at lightning speed, Dico's restaurants in China have managed to create a buzz that's hard to ignore. Their latest dish, the Black Gold Pepper Crispy Pork, has gone viral, not for its taste, but for its striking resemblance to something entirely unexpected. Launched as part of the restaurant's annual Krispy Day festival, this peculiar dish is turning heads and stomachs, sparking a whirlwind of memes and discussions centered around food aesthetics.

A Culinary Oddity
The Black Gold Pepper Crispy Pork features deep-fried pork strips that are not just crispy but also charred to a deep black hue. Dico's has clarified that the unusual appearance is due to a special "black gold coating" used in the frying process, which gives this dish its distinctive look. However, this explanation has done little to quell the rampant comparisons made by social media users. Many have noted that the dish bears an uncanny resemblance to human feces, leading to a flood of memes and a trending hashtag, #BlackGoldPork.
This viral phenomenon reflects a broader trend in food culture where aesthetics can heavily influence a dish's popularity, often overshadowing taste. “Presentation is everything,” said culinary expert and food blogger Sarah Chen. “In this case, the unusual look has sparked curiosity and engagement, even if it’s not exactly appetizing.”
Social Media Reactions
The reception on platforms like Twitter, Instagram, and TikTok has been a mixed bag. On one side, foodies are sharing their experiences and opinions, ranging from disgust to humor. Some users have taken to creating parody memes that play on the dish's unfortunate appearance, while others express genuine curiosity about trying it.
“I mean, I’m curious enough to want to try it, but I can’t get past how it looks! It’s like they’re daring us to eat it,” one Instagram user quipped.
The dish has also sparked discussions about the extremes that restaurants will go to for attention in an era where social media can make or break a culinary venture. “It’s a brilliant marketing move,” remarked food trend analyst Jason Wu. “Even negative attention can lead to increased foot traffic and sales.”
The Power of Memes
Memes play a pivotal role in shaping public perception of trends and products. With the Black Gold Pepper Crispy Pork, the humorous connotations attached to its appearance have fueled its viral status. As with other culinary curiosities, the dish's ability to elicit laughter—and sometimes disgust—has made it a favorite subject for meme creators, effectively amplifying its reach.
One meme circulating online features a photo of the pork strips alongside a cartoon of a toilet, with the caption, “When your food looks like it might just come back to haunt you.” This blend of humor and culinary critique has helped to keep the dish in the conversation, creating a cycle of engagement that many restaurants strive for.
Culinary Culture and Aesthetics
As food culture evolves, the emphasis on aesthetics and presentation has become increasingly pronounced. Dico's Black Gold Pepper Crispy Pork is yet another example of how visual appeal can dictate a dish's success or failure. This trend is particularly notable in urban dining scenes across Asia, where restaurants are often competing for attention not just through taste, but through Instagrammable presentations.
According to a 2023 survey by Food & Wine, 70% of diners said they are more likely to order a dish if it looks appealing in photos. This phenomenon is a double-edged sword; while it can lead to innovative culinary creations, it can also drive chefs to prioritize looks over flavor.
Is It Worth Trying?
For adventurous eaters, the Black Gold Pepper Crispy Pork represents a unique culinary experience, albeit one that may require a strong stomach and an even stronger sense of humor. The dish has become a test of bravery for many food enthusiasts.
“I’ve tried some crazy things before, but this one might take the cake—if I can get past the visuals,” said local foodie influencer Emily Zhang, who plans to review the dish in an upcoming vlog. “But hey, if it tastes good, I’m in!”
Conclusion: A Moment in the Spotlight
Whether you consider the Black Gold Pepper Crispy Pork a culinary masterpiece or a bizarre social media stunt, its rise to fame highlights the complexities of modern dining culture. As long as social media continues to shape our interactions with food, dishes like this will find their moment in the spotlight, serving as a reminder that sometimes, aesthetics can be just as important as taste.
As the conversation around the dish continues, Dico's restaurants are not just serving food; they are serving up content, engaging consumers in a way that transcends traditional dining experiences. The Black Gold Pepper Crispy Pork may not be to everyone's taste, but it certainly is a testament to the power of viral marketing in the age of social media.

For more information about the dish and its viral journey, you can check out Oddity Central's coverage.