The Viral 'Black Gold' Crispy Pork: A Culinary Curiosity
Dico's restaurants in China have captured the internet's attention with a new menu item that has sparked a wave of humor and mixed reactions among diners. The "Black Gold Pepper Crispy Pork," introduced as part of their annual "Krispy Day" celebration, has gone viral, primarily due to its unconventional appearance and the peculiar associations it has inspired online.

Since 2015, Dico’s has been delighting customers by adding crispy items to their menu on "Krispy Day," but this year's offering has taken the internet by storm. The Black Gold Pepper Crispy Pork features crispy strips that are not only charred but also oddly shaped. Many online have humorously compared the dish to human feces, giving rise to a plethora of memes that highlight the dish’s unconventional look.
The Unusual Dish
According to the restaurant chain, the pork is coated in a special "black gold coating" that gives it its distinct blackened appearance when deep-fried. Despite the restaurant's efforts to clarify the nature of the dish, many potential customers are still hesitant to try it. Social media has exploded with funny comments and memes, showcasing the dish's bizarre visuals.
As one user quipped on Twitter, “Is it just me, or does this look like something straight out of a horror movie?” The commentary ranges from playful to downright critical, with many users expressing both curiosity and disgust. This dichotomy reflects the power of social media to shape food trends and public perception almost instantaneously.
The Social Media Buzz
The internet's reaction has been nothing short of explosive. Memes have flooded platforms like Weibo and TikTok, with users creatively altering the dish's image to make light of its unusual appearance. Some have even turned the dish into a symbol of 2025's culinary oddities, sparking a movement of sorts towards "anti-food" appreciation.
One TikTok user posted a video titled “Is it edible? Let’s find out!” which garnered thousands of views, showcasing the dish in all its crispy glory while residents made exaggerated faces of horror and delight. As the video went viral, it spurred a wave of curiosity-driven visits to Dico’s locations across China.
Cultural Context and Reactions
The dish's reception is not just a matter of taste; it also taps into broader cultural conversations around food aesthetics and dining experiences. In a world where social media often dictates what is considered appetizing, the Black Gold Pepper Crispy Pork's reception underscores the fine line between culinary innovation and public perception.
Food critic and influencer, Lin Wei, commented on the phenomenon: “It's fascinating how a dish can evoke such strong reactions. It reflects our contemporary relationship with food—it's not just about taste anymore, but also about the visual and social narrative it carries.”
Dico's has tapped into this narrative beautifully, riding the wave of internet humor while attempting to position itself as an innovative brand that isn’t afraid to take risks.
Conclusion
While many diners remain skeptical of the Black Gold Pepper Crispy Pork, the viral nature of the dish has undeniably put Dico's restaurants in the spotlight. As consumers become more adventurous (or at the very least, curious), the restaurant has gained a unique opportunity to draw in patrons eager to witness the spectacle for themselves.
In the ever-evolving landscape of food trends, the Black Gold Pepper Crispy Pork serves as a reminder that sometimes, the most bizarre culinary choices can lead to the most remarkable viral moments. Whether it becomes a beloved staple or fades into obscurity, its viral status has firmly rooted it in the annals of modern food culture.
For those brave enough to try it, the Black Gold Pepper Crispy Pork awaits. Just remember to take a picture—because in today's world, if it's not on social media, did you even eat it?
If you want to explore more about this culinary curiosity, check out the original coverage on Oddity Central.