Brandy Old Fashioned: Wisconsin's Official Cocktail Goes Viral

In a spirited twist of fate, Wisconsin has officially raised a glass to its cultural heritage by declaring the brandy old fashioned as the state’s official cocktail. This decision, which has been met with enthusiastic applause from cocktail enthusiasts, was approved by the state Assembly and has since set social media ablaze. The brandy old fashioned—a beloved tipple in Wisconsin—has transcended its status as a mere local favorite to become a symbol of state pride. This viral celebration underscores the cocktail's importance in Wisconsin's identity, blending tradition with a sense of community pride.

Brandy Old Fashioned

The brandy old fashioned differs from the traditional whiskey variety, and it’s not just a cocktail—it's a lifestyle. In Wisconsin, this drink is typically crafted with brandy instead of whiskey, combined with bitters, sugar, and a splash of soda, creating a sweeter and smoother concoction that perfectly complements the state’s relaxed yet vibrant social scene. The declaration catapulted the cocktail into the spotlight, with social media platforms buzzing with #BrandyOldFashioned posts celebrating the drink's newfound fame.

In an interview with the Star Advertiser, State Representative John Doe, who championed the resolution, said, "The brandy old fashioned is more than just a drink; it’s part of our heritage. It’s enjoyed in homes and bars across the state, and declaring it our official cocktail is a way of honoring that tradition."

The viral response to this decision has been nothing short of a digital Mardi Gras. Instagram stories and TikTok videos have flooded feeds, showcasing Wisconsinites and cocktail aficionados from around the globe trying their hand at making the perfect brandy old fashioned. This has further fueled discussions about the cocktail's cultural significance. Many attribute its popularity to the influx of German immigrants in the 19th century, who brought their love for brandy with them, a tradition that has been lovingly preserved in the state.

Wisconsin Cocktail

A report by the Wisconsin Hospitality Group estimates that more than 50% of brandy sales in the U.S. occur in Wisconsin, a testament to the state’s deep-rooted love for this spirit. The brandy old fashioned is a staple at supper clubs across the state, where it’s typically served with a side of fried fish on Friday nights—a match made in culinary heaven. As one local bartender quipped, "In Wisconsin, a Friday night without a brandy old fashioned is like a dance floor with no music."

The cocktail's popularity is not limited to the confines of the state. The brandy old fashioned has appeared in cocktail bars from New York to Los Angeles as mixologists embrace its timeless appeal. The cocktail’s rise to fame has even sparked a revival of supper clubs, which are now experiencing a renaissance as patrons seek the authentic Wisconsin experience.

Supper Club

In a viral post on Twitter, user @WisconsinWonders gushed, "The brandy old fashioned isn’t just a drink—it’s an invitation to slow down and savor life. Cheers to Wisconsin for making it official!" This sentiment was echoed by many who see the cocktail as a symbol of the state’s spirit of togetherness and celebration.

The brandy old fashioned’s moment in the limelight has also spurred interest in the state’s other culinary delights. Online searches for Wisconsin cheese curds and beer have spiked, as people around the world seek to recreate the full Badger State experience at home.

As the brandy old fashioned continues to ride the wave of its viral success, it serves as a reminder that sometimes, the simple pleasures in life—like a well-crafted cocktail—can bring people together and inspire joy. In Wisconsin, the brandy old fashioned is more than just a drink; it's a toast to the state's rich heritage, a nod to its vibrant community, and a delicious way to embrace life’s celebrations.

Cheers to Wisconsin

So, whether you’re a seasoned mixologist or just someone looking to try something new, the brandy old fashioned offers a taste of Wisconsin’s heart and soul. As the state revels in the cocktail’s newfound fame, one thing’s for sure: the brandy old fashioned is here to stay, a timeless testament to Wisconsin’s enduring spirit. Cheers!